The branded residences segment continues to expand across the Iberian Peninsula, with Spain and Portugal now accounting for a combined pipeline valued at more than €5.2bn, according to a new industry report.
Spain and Portugal have a combined 66 branded residence projects either under development or in the pipeline, comprising more than 4,100 units with an updated aggregate value of €5.216bn. The figures come from the latest report by Branded Residences Monitor, which positions both countries as reference markets for this asset class in southern Europe.
The report estimates that total value could exceed €6bn once projects currently at preliminary stages are fully defined, pointing to continued expansion of this niche segment.
What qualifies as a branded residence
According to the study, branded residences are residential or tourism-led developments linked to a recognised brand that provides services and professional asset management, offering a standardised, high-end living experience. The model originated in Anglo-Saxon markets and has become one of the fastest-growing premium real estate segments in Europe.
The authors also warn that the term is sometimes used incorrectly for projects that lack a genuine operating brand, integrated services or professional management, which they say can distort market information and create confusion among buyers and investors.
Different national profiles
Spain and Portugal show distinct approaches. Spain’s pipeline is primarily focused on pure residential schemes aimed at stable use, including second, third or additional homes for high-net-worth individuals. Portugal, by contrast, displays a stronger tourism orientation, with a higher share of mixed-use developments.
In both countries, apartments dominate as the main typology. The combined pipeline exceeds 700,000 square metres of buildable floor area, which the report interprets as evidence of the model’s consolidation across the peninsula.
Operationally, co-located formats – where residences share services and location with hotels or resorts – prevail. These account for 52.6% of projects in Spain and 75% in Portugal, reinforcing the link between luxury hospitality and high-end residential development.
Scale, values and geography
Spain’s projects are generally larger in scale. The country exceeds Portugal by 116% in projects under construction and by 129% in completed schemes. Market values also diverge: finished apartments and penthouses in Spain are valued at more than 50% above Portuguese equivalents, while villa values are broadly similar. In developments still under way, average unit values in Spain exceed those in Portugal by more than 70%.
Geographically, activity is highly concentrated. Málaga accounts for 61.4% of all branded residence units in Spain, while Faro represents 55.6% of the Portuguese market.
The typical Spanish branded residence is a 262 square metre apartment in a holiday destination with an average market value of €1.9m. In Portugal, the prevailing model is a smaller, tourism-oriented apartment averaging 141 square metres and valued at around €1.07m.
