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I’m thinking about offering a subscription newsletter with premium content. At the end of the day a content site like this has to charge for premium content or I don’t see a sustainable business model in the long-term. It’s the way all content business are going after many years of giving it away for free.
I thought I might start with a bit of market research, namely this forum 😉
Assuming there are three consumer groups with an interest in Spanish property information: 1) people who are looking to buy, 2) those who already own, and 3) those who need to sell.
I’m trying to work out how much interest there might be amongst these different groups for premium content relevant to their situation. Any opinions?
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The best way to find out could be via “teasers”, such as a free newsletter with snippets of information that people have to subscribe to to get the full story. Also free trial periods might work, or say 3 free articles a month. An old tactic is to offer three levels of subscription: say platinum, premium, and basic. Make the platinum so expensive that nobody buys it, and the basic so limited that nobody wants that either, and people will be more motivated to buy the premium subscription. They’ll get the impression they are getting both good value and good content, even though the other subscription levels were never intended for sale anyway.
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Mark, you already offer some excellent information/guides/insights for free. Charging for anything on line is very difficult; just look how the newspapers struggle to sign up readers. Nobody wants to pay ??…. Some lateral thinking required but I’m sure there is a way.
What weakens the site is the forums section where most of the “good” posters have been chased out by trolls and Spanish haters. Anyone browsing your site would not be impressed and if anything not progress their interest. Good luck !! what about opening a real estate office in Barcelona? and then ramping it up on the coast??
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@UBEDA wrote:
Mark, you already offer some excellent information/guides/insights for free. Charging for anything on line is very difficult; just look how the newspapers struggle to sign up readers. Nobody wants to pay ??…. Some lateral thinking required but I’m sure there is a way.
What weakens the site is the forums section where most of the “good” posters have been chased out by trolls and Spanish haters. Anyone browsing your site would not be impressed and if anything not progress their interest. Good luck !! what about opening a real estate office in Barcelona? and then ramping it up on the coast??
Yeah not like your useful posts 😆 😆 😆 😆 😆 😆 😆 😆 😆 😆 😆 😆
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I could so easily list previous forum posters katy who posted warnings and truths about the Spanish property scams who have since been driven off this forum, or bored stiff, by those with vested interests (often commercial reasons) in simply talking the market up, and who couldn’t give a toss whether Brit newbies are misled by Brits themselves 🙄
For those thinking of buying in Spain you will learn which pitfalls to avoid by listening to katy, logan and a few others who have no vested interest. 😉
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