Maybe the authorities are simply giving up on the weakened British market and more interested in concentrating on new ones. The Spanish Tourist Board has just launched a new advertising campaign with the slogan ‘I need Spain’.
The Secretary of State for Tourism, Joan Mesquida says:
“The Spanish lifestyle, personality and way of life are at the centre of the campaign which hopes to improve the image of Spain in countries where it is weakest, such as China, India, the Middle East, Latin America and the United States”.