Lucas Fox launch prime property division for the top end of market

The Lucas Fox Prime team from left to right – Laura Viloria, Patricia Albareda, Alexander Vaughan, Carrie Frais, Tom Maidment

From their head office in Barcelona where they were founded, Lucas Fox International Properties have launched a new division called Lucas Fox Prime for the very top end of the market.

The point of Lucas Fox Prime is to “bring together High Net Worth buyers and the owners of some of Spain’s most coveted residential properties,” explains the company.

The homes for sale in the Lucas Fox Prime collection are to be found in the most sought-after, upmarket locations in Barcelona, Costa Brava, Sitges, Valencia, Marbella, Mallorca and Ibiza. There are plans to expand to other areas of Spain in the coming months, including Madrid.

The portfolio includes coastal villas, country estates, designer penthouses and luxury New Developments. One of the many prestigious properties within this exclusive portfolio is the former home of legendary FC Barcelona coach Johan Cruyff, whose Pedralbes mansion is currently on the market with Lucas Fox Prime for €5.3m (pictured).

Off-market homes which have never before been available on the open market will also be accessible to an elite database of pre-qualified High Net Worth buyers.

“The unparalleled track record of Lucas Fox’s high end sales in recent years is the basis for this exciting new initiative” comments Alexander Vaughan. “Lucas Fox Prime’s portfolio of exceptional homes, combined with our team’s extensive experience and high level of professionalism, allows us to offer an exclusive service to High Net Worth residential buyers and to sellers of some of Spain’s most desirable addresses which is simply not available elsewhere. We are extremely excited by the potential of this latest venture”.

Latest figures from Spain’s Department of Development (Fomento) show that sales of homes above €900,000 in Spain increased by 23% during 2016. Sales in the Valencia region were particularly strong, increasing by 94%. In Marbella, luxury home sales increased by 18%, in the Balearics by 10% and in Girona province, which includes the Costa Brava, by 28%.

Sales of Prime homes to international buyers across all Lucas Fox regions have also risen steadily over the last five years.

“Lucas Fox has been at the forefront of the prime residential market in Barcelona and other sought-after locations in Spain for more than a decade and Lucas Fox Prime will take us to another level,” adds Tom Maidment, who heads up the Costa Brava and Maresme regions. “Our award-winning in-house marketing, branding and Public Relations team will continue to create innovative and creative strategies to target the right buyers in the most effective way possible, and this, combined with our unparalleled market knowledge, expertise and high levels of customer service will continue to set us apart from other agencies operating in Spain”.

The Lucas Fox Prime website currently boasts around 70 properties, just under a third of which are off-market. The average price of a Lucas Fox Prime listed property is between €3 and €4 million but the Prime portfolio also showcases a number of residences with a price tag in excess of €10m.

Click logo to visit Lucas Fox Prime:

 

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SPI News Feed provides general news about the Spanish property market and related articles translated from the Spanish press. For more in depth news, analysis, and opinion, see Mark Stücklin's blog.

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