Recent article regarding the high end.
An article in Diarioinformación describes how the seriously rich are building houses in Xàbia. People are purchasing 2-4 adjacent plots in prime positions with stunning sea views and building luxury villas priced at over a million Euros. The profile of the buyers has changed and these days Russians have entered the top of the market. Examples given are a 850m2 villa in Cuesta de San Antonio sold for a cool €4.2 million, and a 1000m villa on a 5,000 m plot with three swimming pools in Capsades proced at €5.5 million.