Of course people have their prefences & long may it last. Estepona does not carry the bling that Marbella does & yes in my experience the beaches in Estepona are much nicer than the Malaga end.
I am not certin if they have dropped the idea of the football connection. I certainly would not buy anything connected to football. When I spoke to the sales staff he confirmed to me that this has been the case. I will not take his word for it & if I cannot see & feel it & it is not tangable I ignore it. This is my starting point when it comes to Spain.