Agree with you flosmichael but increasing awareness can only be a good thing for whenever the market recovers.
As the letter to AULAN said
“Everybody is talking about them” (tv programmes)…..
All the golfers, people at the gym, hairdressers, all the builders at the house etc etc etc.”
The momentum of this type of exposure has to be kept up otherwise the sharks will eventually return and the cycle will start all over again.