First hand, few people in this area are speaking other languages so that can be an impediment. For example Alicante area is preferred by foreigners, Javea where 51% of the population are foreigners, Calpe , Moraira …. and so on. The economy is really bad in this part of Valencia community. Castellon airport will schedule first Ryanair flights in September – October this year and maybe that will improve a bit the economy. Also Valencia started to be more demanded in tourists plates, so we have to stay optimists about.