A new survey of Spanish property buyers by Aliseda, the real estate servicing company of Banco Popular, sheds more light on the profile of today’s buyers.
According to the survey, their potential customers are people who believe that it’s a good time to buy, who have a reliable household income, live in their own home, and have children living at home. They are mainly families who already own a home, and have decided to trade up the property ladder.
Within families, the survey uncovered a big difference in objectives between men and women; the latter are primarily concerned with a home to live in, whilst men tend to see property as a good investment. Bargain prices and low interest rates give men a strong argument to buy in the current climate.
Almost 78 per cent of the Spaniards interviewed said they would buy bank repossessions, especially if offered with mortgage financing. 48 per cent said price was the most important factor in their purchase decision, 23 per cent said location, and 11 per cent said quality.
On the question of price, 64 per cent said that homes in Spain today are still too expensive. The average 90m2 home costs €147,000, but respondents said they would pay €121,000 at the most.