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Murcia gunning for the UK pound

By Dave Jones
Murcia’s president Ramón Luis Valcárcel travelled to London for the second time in five weeks on Tuesday to promote the region to UK investors.

Sr Valcárcel fronted a business delegation which met with British company bosses and around 50 tour operators.

The initiative – called Murcia Comes to London – is a clear indication that the UK has become the most important market for the region’s construction industry and tourist trade.

Murcia’s president was also promoting the export of the region’s goods including fresh fruit and vegetables, drinks and chemical products which netted businesses 537 million euros last year in trade with Britain.

“The UK is Murcia’s principal foreign customer for real estate and tourism,” a press release put out on the regional government website states.

“There is currently a very healthy rate of growth and the potential for even more in the short and medium term.”

The press release also offers a reminder that Sr Valcárcel travelled to London at the end of March to ‘relaunch’ the region’s image following a series of reports in the British press about corruption and building scandals.

This Tuesday Sr Valcárcel held a working breakfast with around 100 British businessmen.

This was followed by a meeting with holiday company operators to present the Costa Cálida as an ‘ideal’ tourist destination.

In the evening the president threw a ‘gala’ reception at the Sheraton Park Lane Hotel.

Guests included the Spanish ambassador as well as bankers, investors and members of the UK press.