9% is an outrageous commission. If you try to justify it by your overheads you’re having a laugh. Staff are almost all on commission only, and offices can be had cheaply. If you want a plush office in Banus or full colour spreads in the local and UK press then that’s you fighting for a larger share of clients in an overcrowded marketplace.
Now in most cases a competitive market drives prices down – not in this case though as that can be got around by keeping your prices secret and trying to ensure your client isn’t exposed to independent advice. The developers are guilty of the same thing, their reaction to the downturn in buyers being to raise the agents commission so the agents bring what clients they have to their door.
Then you complain about rogue agents? This is a wind-up, surely?